Linasha

[She/Her] London-based Linasha is known for her beauty content which is redefining the standards of skincare and makeup for deeper skin tones. With a bold love for bright hues and vibrant looks, she fuse’s creativity with cultural pride, radiating confidence, colour, and curls

From glowing skincare routines tailored for darker complexions to fearless makeup tutorials featuring electric shadows popping blushes and glossy finishes, she empowers her audience to embrace their full selves.

Linasha also champions natural hair, wearing her curls with pride and showing others how to care for and celebrate textured hair.

Her authenticity and expertise has earned her a massive, loyal following across platforms, where her voice resonates with those who’ve long been underrepresented in the beauty industry.

Born and raised in Sri-Lanka, Linasha has experienced racism first-hand. She found escapism through her stunning makeup creations and soon realised the lack of representation within the beauty industry. Her wider mission is to shine a light on this and drive real change through her work in the space.

Her culturally relevant, Gen Z tone of voice is a driving force in the new world of online activism. The quality of her content and the trusted community she's fostered is a result of her ever growing followers and community